Best Buy was wooed into stocking their store shelves with a boxed edition of IG: Independent Games ($28). These are games that won at the Independent Game Festival. This is a great way to expose some creative, and fun, games that wouldn’t have gotten a chance for mass exposure otherwise.
“Indie games aren’t commonplace outside of the World Wide Web. Despite that, Moondance successfully wooed Best Buy to stock ‘IG: Independent Games’ on their shelves beginning last fall. The disc features such casual games as the engineering sim ‘Bridge Construction Set’ and the popular robot battle game ‘Dark Horizons Lore Invasion.’ ‘Our strategy is to have games for all kinds of gamers: traditional gamers, family gamers and now independent gamers,’ says Chris Koller, merchandising director for video games at Best Buy.”
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