Acclaim inks a deal with Massive Inc. to allow the publication of ads in their upcoming MMO games they have in the pipelines. Other games to use ads within the game have been Anarchy Online, Splinter Cell: Chaos Theory, and SWAT 4. Let’s just hope Acclaim doesn’t put out a MMO where you play naked women riding on BMX bikes.
What makes the partnership with Massive unique is Acclaim’s commitment to making their online games free. They are essentially adopting the model of television; providing free content and relying on advertisers to turn a profit. “This partnership further emphasizes the growing support for the realism and revenue benefits that dynamic in-game advertising provides,” says Massive’s New Media president Nicholas Longano.
About the Author
More articles by Matt »
Nothing new really, if you played Ghost Recon: Advanced Warfighter for the 360, you’ll see there’s Dodge billboards all over the place…….. there’s others as well, but I don’t remember them.